Having risen to fame in her late teens as an actress, Bergsmeds embarked on a mixed path of moving and still images. Naturally she connects with actors and models with ease and there are plans to direct fea- ture films. One of her film dreams is to portray her Great Grandfather (ancestor), Harald “Bluetooth”Gormsson, who ruled as king of Den- mark, but is today most famous for having our modern Bluetooth named after him. Bergsmeds' relationship with drama with intense true moments and tangible rawness, is where the passion lies for both still images and film.
The Exhibition: 20 January - 2 February 2017
'This month, The Den at 100 Wardour St will host its first exhibition, “Emotion in Mo- tion” featuring a series of photographic portraits where abstract light motion and human emotion meet on a backdrop of modern urban city life. The portraits, created by fashion photographer Bergsmeds, reflect her own views surrounding the social media generation and their influence on today’s soci- ety. Featuring elite social influencers and recognisable names including presenter Laura Whitmore, model Zara Martin, model/influencer Nicky Thein, singer Iraina Mancini, actress Roxanne McKee, actor Tom Payne, Restauranteur Jean Bernard Fernandez- Versini, Dj Charlotte de Carle and many more. The artworks draw visitors away from the millions of over posed selfies and into a more candid life flow. The exhibition will be unveiled to select guests on the 19th of January at a private reception. Cîroc Cocktails, inspired by the artwork, will be created specially for the opening event. Having lived in Sweden, New York and London and shot for numerous acclaimed publications and fashion brands including Vogue, Hunger, Escada and Carat Lon- don, Erica is also an acclaimed film director for fashion and music videos. Bergsmeds says that this passion project is long time coming and widely supported by her friends in the industry, many appearing in the art pieces.'