Gjoen is a London-born artist with an impressive fashion background, having studied fashion design in London and Milan and having worked for Vivienne Westwood amongst others. Gjoen takes inspiration from street and pop art fusing it with fine art, to question beliefs between religion, war beauty, destruction and art. His art is simultaneously at once uplifting and damning; a salvation for a godless generation. Updating old masterpieces and presenting them in a new way has always been Gjoen's prerogative, where he expertly manages the balance between old and contemporary.
I'd Rather Be Happy Than Dignified depicts a Baroque style portrait of woman, clothed in rich attire, exploring the interaction between power and fragility. Over her face, Gjoen has scrawled childish clown features in black ink. A modern day homage to Marcel Duchamp’s Mona Lisa, the artist captures the irony of the art-world, where Gjoen in his own unique style finishes off the piece with a textured gold leaf on lime green background.